The brand system also features a new corporate font, Artifakt, created by veteran design type designer Erik Spiekermann of Edenspiekermann, previously responsible for notable identities for Audi and Volkswagen. New corporate font from type legend Erik Spiekermann In the homepage animation on Autodesk’s new branding microsite, it’s revealed to be a plan view of a more complex stylised 3D mechanical part.Īutodesk describes the result as “a strong simple logo that illustrates a brand synonymous with doing”.
The new logotype isn’t a radical change – still all sans-serif capitals, although in a rather bolder font – but the Autodesk ‘A’ has evolved into a semi-abstract logomark. The most obvious part of the rebranding work is the new corporate logo, shown above alongside Autodesk’s previous logo, which the firm introduced in 2013. New logomark riffs on abstract 3D mechanical forms The change is described as “one of several bold moves we’re making as a company to reimagine the Autodesk brand – one that underscores our belief that a better world can be designed and made for all”. Before and after: Autodesk’s old corporate logo, used by the company since 2013, and below it, its “strong, simple” replacement, intended to suggest a “brand synonymous with doing”.Īutodesk has rolled out a new brand system, including a new company logo, and a new corporate font, brand colours and design guidelines for websites, marketing material and merchandise.
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